By: Kaplan Mobray
5 Tips to Brand Yourself in the Workplace by Kaplan Mobray
1. Walk the halls at 11:45 am and ride the elevators at noon.
Executives are in meetings most of the day so most employee interactions only take place in the elevator while on the way to lunch. To build your brand, get in the habit of walking the halls at 11:45 am and taking the elevator at 12:00 noon and you are likely to run into a senior leader who you can share your elevator speech.
2. Post cost savings ideas on your company’s blog.
Build your brand as an employee by posting insightful comments on critical topics on your company’s internal blog. Cost-saving techniques like double-sided printing and motion lights in the bathrooms will get attention. Your comments may attract the attention of senior leaders who start to track your career.
3. Start a non-traditional employee resource group or company supported fundraiser.
Today companies are always looking for new ways to bring employees together beyond their specific department. Start an office supported fundraiser or charity and let your HR office know. Start a resource group for employees like single fathers who cook or create a ‘green’ movement within the office. This can bring great media opportunities for your company and get you well known with executives.
4. Make office meetings the place ‘where everyone knows your name’.
Decide on a role that displays your value and makes you memorable. Will you be the meeting facilitator, stenographer, connector, or devil’s advocate? Silence is not an option and can diminish your personal brand.
5. Make yourself #1.
Take on-line or adult education courses, read the many free articles on social media, excel spreadsheets, website design, business writing, or learn a new language. Companies have cut back on training and development so become proactive in developing specific skills and strengths.